STREAMTHEWORLD’s end-to-end control of streaming service delivery means we’re positioned to assess the usage, quality, and value that these services deliver to end-users. Our media player and server products are thoroughly instrumented to measure all key aspects of streaming services. This lets us offer a comprehensive metrics package that provides in-depth business intelligence on:

The user environment: ensuring that broadcast services reach the broadest audiences and are tailored to appeal to users

User behavior: to find out how users consume broadcast services, when they do so, for how long, what features they like best, and more

User base demographics: to provide a socio-demographic audience profile that will facilitate accurate targeting of content and advertising

Off-stream advertising: to measure the volume and effectiveness of visual and video advertising presented in the player

In-stream content and advertising: to measure the volume of content and advertising delivered within the stream.

Traffic: to capture key business metrics such as AQH, TSL and CUME.

Connection quality: to reinforce usage and loyalty by ensuring that the streaming service is premium quality.

Guaranteed ad views: to deliver visual advertisements precisely when prospects are using the player, making sure that ads are seen, and that their volume and reach are measured.

Sound Exchange Report: to track the number of performances delivered within streaming audio content over a preconfigured time period, and compile a delivery-quality Sound Exchange report.

Integration with leading industry suppliers: Streamtheworld’s products support integration with leaders like DoubleClick, Dart, AndoMedia, and SoundExchange to simplify consolidated reporting in the customer environment.